I am not sure who they are trying to market this so called "perfume" to, maybe S&M lovers? I am sure fans of Lady Gaga will love it though so maybe those are the people they are trying to appeal to, but it could be argued that those people will be buying the fragrance anyway, and maybe the commercial should be a bit more mainstream. Still, it is beautifully shot, although I don't see how images of black goo is supposed to communicate a sense of pleasant aroma. In case you were wondering the song is
Scheibe
by
Lady Gaga
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