The ad makes Pampers looks so comfortable I almost want to wear it myself :). As great as all these innovations are though, one innovation that would complete "change the game" and drive Pampers' sales through the roof are Self Changing Diapers. The second they come out with something like that they will be selling so fast they wouldn't be able to make enough of them to satisfy demand. I guess until then they will just have to use super cute babies to advertise their product, as well as a nice song in the commercial, which is
I Feel Pretty
by
Stephen Sondheim and Leonard Bernstein
they took out the best word in that song 'gay'
ReplyDeleteunfortunate , but necessary, marketing decision. The word "gay" would lose more customers than it would gain. Perhaps making up a new word would have served everyone better. The word, "gay" has been redefined and is politically charged and currently too volatile for the commercial marketplace.
DeleteThey didn't take out the word. They used the actual lyrics. Only the movie version uses "gay" instead of "bright" because the staging was changed to day rather than night... So it rhymes.
DeleteUsing the original lyric makes more sense for the context of the commercial, i. e. Bright mornings.
Whoever thought up this commercial should get a big raise! It is one of the best ads We've ever seen,
ReplyDeleteand we run to the TV when we hear the music! We even
remember what they are advertising!!!!!
But, do you buy the diapers?
ReplyDeleteI wonder if that isn't Sandy Patti singing in the commercial....sure sounds like here.
ReplyDelete