I just saw this ad for the first time and was appalled. Too sexy - are you getting me? This ad is supposed to target very young children, and a colorful frosting doesn't make anything sexy. I write ads for a living and this is beyond inappropriate, off-target and honestly, a really stupid idea. I wouldn't even think of presenting this at a creative concept meeting, as it doesnt (and shouldnt) address the audience for whom it was intended. I am shocked that the client approved this, and I am willing to bet it will be off the air very soon--or it should be. We don't even need to get into how unhealthy these things are---for everyone. Eat too many and the very LAST thing you'll be--is sexy.
I totally agree with the complaint above. I just saw the commercial and could not believe that such a song (I'm Too Sexy) was being used to sell a product that is eaten mainly by children. It should be taken off the air immediately. I sure hope my grandchildren have not seen it!
I agree wholeheartedly with the above comments. I could not believe those lyrics were being directed at children. This is UNACCEPTABLE! Take it off immediately!
I just saw this ad for the first time and was appalled. Too sexy - are you getting me? This ad is supposed to target very young children, and a colorful frosting doesn't make anything sexy. I write ads for a living and this is beyond inappropriate, off-target and honestly, a really stupid idea. I wouldn't even think of presenting this at a creative concept meeting, as it doesnt (and shouldnt) address the audience for whom it was intended. I am shocked that the client approved this, and I am willing to bet it will be off the air very soon--or it should be. We don't even need to get into how unhealthy these things are---for everyone. Eat too many and the very LAST thing you'll be--is sexy.
ReplyDeleteI totally agree with the complaint above. I just saw the commercial and could not believe that such a song (I'm Too Sexy) was being used to sell a product that is eaten mainly by children. It should be taken off the air immediately. I sure hope my grandchildren have not seen it!
ReplyDeleteI agree wholeheartedly with the above comments. I could not believe those lyrics were being directed at children. This is UNACCEPTABLE! Take it off immediately!
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